Blinkfire Anonymized Social Ad Rates

**Overview**
The following database contains 5,168,158 social ads placed by Leagues, Teams, and Brands in sports and entertainment on social media networks.

**Use cases**
This dataset is perfect for predicting and modeling potential value of social posts based on ad values based on clearing prices.

**Product details**
Sample metadata for this dataset include:

**Field Name - *Type*: Description**
cost_per_result_raw - ***FLOAT***: Raw cost per result
engagement - ***INTEGER***: Total engagement metrics (e.g., likes)
reach - ***INTEGER***: Number of people who saw the content
objective - ***STRING***: Campaign objective
frequency - ***FLOAT***: Average number of times a person saw the content
media_type - ***STRING***: Type of media (e.g., video, image)
video_views - ***INTEGER***: Number of views for videos
cpc_usd - ***FLOAT***: Cost per click in USD
ctr - ***FLOAT***: Click-through rate
created_time - ***TIMESTAMP***: Time when the post was created
cpv_usd - ***FLOAT***: Cost per view in USD
activity_end - ***TIMESTAMP***: End time of performance metric tracking
cpm_usd - ***FLOAT***: Cost per thousand impressions in USD
post_id - ***STRING***: ID of the post
user_id - ***STRING***: ID of the user
cpc_raw - ***FLOAT***: Raw cost per click
is_dynamic - ***BOOLEAN***: Indicates if the ad is dynamic
platform_position - ***STRING***: Position of the platform containging the ad
cpe_usd - ***FLOAT***: Cost per engagement in USD
spend_raw - ***FLOAT***: Total raw campaign spend
page_post_id - ***STRING***: ID of the page post
cpv_raw - ***FLOAT***: Raw cost per view
cost_per_1000_reached_usd - ***FLOAT***: Cost per thousand reached in USD
placements - ***STRING***: Ad placements
medium - ***STRING***: Platform
result - ***INTEGER***: Total results achieved
bill_event - ***STRING***: Billing event type (ex. impressions)
activity_start - ***TIMESTAMP***: Start time of metric tracking
cpm_raw - ***FLOAT***: Raw cost per thousand impressions
spend_usd - ***FLOAT***: Total spend in USD
cpe_raw - ***FLOAT***: Raw cost per engagement
cost_per_result_usd - ***FLOAT***: Cost per result in USD
cost_per_1000_reached_raw - ***FLOAT***: Raw cost per thousand reached
object_type - ***STRING***: Media type
impressions - ***INTEGER***: Total number of impressions
clicks - ***INTEGER***: Total number of clicks
currency_id - ***STRING***: Currency ID
age_max - ***INTEGER***: Maximum age of target audience
age_min - ***INTEGER***: Minimum age of target audience
ios_version_min - ***STRING***: Minimum iOS version
genders - ***STRING***: Genders targeted
ios_device - ***STRING***: iOS device models targeted
city_names - ***STRING***: Names of cities targeted
country_codes - ***STRING***: Country codes targeted
country_names - ***STRING***: Names of countries targeted
device_model_names - ***STRING***: Device models targeted
interest_names - ***STRING***: Interests targeted
province_names - ***STRING***: Names of provinces targeted
language_codes - ***STRING***: Language codes targeted
language_names - ***STRING***: Names of languages targeted
behavior_names - ***STRING***: Behaviors targeted
dma_names - ***STRING***: Designated Market Areas targeted

**Additional Insights**
Dataset provided by Blinkfire Analytics, Inc.
https://www.blinkfire.com/landing