The Impact of the Internet on Advertising Markets for News Media
收藏NBER2013-09-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w19419
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资源简介：
In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced by newspapers over the past decade is the greater consumer switching facilitated by online consumption of news. We introduce a model of the market for advertising on news media
提供机构：
美国国家经济研究局
创建时间：
2013-09-01
