Above Data | Consumer Retail Transaction Data USA at SKU-Level (2 Billion SKUs covered)

Data is sourced from receipt scan, loyalty cards and online browser extension to capture SKU level purchases across nearly 600 retailers in the US. This data is unique in that it also offers demographic information of the user. Top Coverage; PG, GIS, CAG, K, JNJ, BYND, KDP, KHC, KO, KR, BAYN, BGS, BRK, BUD, SAM, CHD, CL, CLX, CPB , DEO, HEN, HSY, MDLZ, MKC, NESN, NWL, PEP, POST, RB, REV, SJM, TAP, UN, TSN, WTW, STZ

搜集汇总

背景与挑战

背景概述

该数据集涵盖美国近600家零售商的SKU级别消费数据，数据来源包括收据扫描、会员卡和在线浏览器扩展，并附带用户人口统计信息。覆盖了宝洁、可口可乐等众多知名品牌的20亿SKU交易记录。