民航市场信息（MIDT）数据集

民航市场信息（MIDT）数据集（Marketing Information Data Tapes），是全球机票分销系统运营商依托于其自研和运营的全球机票分销系统，对系统中实时变化的机票分销数据进行业务逻辑处理和标准化后形成的数据集，主要包括市场上的各代理人订座行为的描述。目前，中国航信是中国地区的主要机票分销系统运营商，因此有覆盖大部分中国市场的MIDT市场信息数据集。在应用效果方面，可以帮助航空公司在以下方面提高工作成效：
1.监控机票销售代理的订座行为(忠诚度/虚假占座行为等)
2.分析代理人的业绩和特征，制定有效的代理人销售奖励计划
3.由于数据的及时有效性，可帮助航空公司实时获知本公司的市场份额
4.通过分析本数据，明确航空公司客户的主要市场及潜力市场
5.根据市场分布和航线销售情况，帮助航空公司选择航空公司联盟对象和合作伙伴

The Civil Aviation Market Information (MIDT, Marketing Information Data Tapes) dataset is developed by global airline distribution system operators, who conduct business logic processing and standardization on real-time dynamically changing air ticket distribution data within their self-developed and operated global airline distribution systems. The dataset primarily records descriptions of seat reservation behaviors of various ticketing agents in the market.

Currently, China TravelSky serves as the leading airline distribution system operator in mainland China, and thus holds a MIDT market information dataset covering most of the Chinese air ticket market.

In terms of application value, this dataset can help airlines improve their operational effectiveness in the following aspects:
1. Monitor the seat reservation behaviors of air ticket sales agents (including agent loyalty, false seat reservation behaviors, etc.)
2. Analyze the performance and characteristics of agents to formulate effective sales incentive plans for agents
3. Leveraging the timeliness and validity of the data, airlines can obtain real-time insights into their own market share
4. Identify the core and potential markets of the airline's customer base through data analysis
5. Assist airlines in selecting airline alliance targets and cooperative partners based on market distribution and route sales performance