Preferred beer brands in the United Kingdom (UK) in 2017

In 2017, Stella Artois was the most popular brand of beer with 12 percent of responding UK consumers selected it as their favorite, followed by Budweiser with seven percent. About 40 percent of respondents said they don’t drink beer and roughly 15 percent stated that they prefer a brand not listed on the survey. Beer Brands and consumer interaction Stella Artois was also the brand that had the most Facebook page fans in March 2019. In fact, the first three places in the Facebook fan ranking mirror the results of the survey. However, other brands scored a higher number of fans than Carling, such as Coor’s Light UK. When it comes to YouTube subscribers Stella Artois UK only makes fourth place as Foster’s leads the ranking of UK subscribers. Beyond social media the Beer and Cider brand judged to be the healthiest brand in the UK was Guinness. Wider beer market Beer consumption per head in the UK fell by over twenty liters between 2003 and 2017. The same drop can be seen in the annual sales volume. After a five-year period of stagnation, beer manufacturers’ sales in the UK are up in 2017.

2017年，斯黛拉阿托斯啤酒品牌在英国消费者中极为受欢迎，其市场份额高达12%，位居榜首，紧随其后的是百威啤酒，市场份额为7%。大约40%的受访者表示他们不饮用啤酒，而约有15%的受访者表示他们偏好调查中未提及的品牌。在啤酒品牌与消费者互动方面，斯黛拉阿托斯亦在2019年3月拥有最多的Facebook粉丝页，实际上，Facebook粉丝排名的前三位与调查结果相吻合。然而，一些品牌，如英国库尔淡啤，其粉丝数量超过了卡林啤酒。谈及YouTube订阅者，斯黛拉阿托斯英国仅位列第四，而福斯特啤酒在英国家庭订阅者排名中位居首位。在社会媒体之外，被评为英国最健康啤酒品牌的为健力士。就更广泛的啤酒市场而言，英国的人均啤酒消费量在2003年至2017年间下降了超过二十升，年销售额亦呈现相同下降趋势。经历了五年的停滞期后，2017年英国啤酒制造商的销售量有所回升。