Credit Card Dataset for Clustering

This case requires to develop a customer segmentation to define marketing strategy. The
sample Dataset summarizes the usage behavior of about 9000 active credit card holders during the last 6 months. The file is at a customer level with 18 behavioral variables.

Following is the Data Dictionary for Credit Card dataset :-

**CUST_ID** : Identification of Credit Card holder (Categorical)
**BALANCE** : Balance amount left in their account to make purchases (
**BALANCE_FREQUENCY** : How frequently the Balance is updated, score between 0 and 1 (1 = frequently updated, 0 = not frequently updated)
**PURCHASES** : Amount of purchases made from account
**ONEOFF_PURCHASES** : Maximum purchase amount done in one-go
**INSTALLMENTS_PURCHASES** : Amount of purchase done in installment
**CASH_ADVANCE** : Cash in advance given by the user
**PURCHASES_FREQUENCY** : How frequently the Purchases are being made, score between 0 and 1 (1 = frequently purchased, 0 = not frequently purchased)
**ONEOFFPURCHASESFREQUENCY** : How frequently Purchases are happening in one-go (1 = frequently purchased, 0 = not frequently purchased)
**PURCHASESINSTALLMENTSFREQUENCY** : How frequently purchases in installments are being done (1 = frequently done, 0 = not frequently done)
**CASHADVANCEFREQUENCY** : How frequently the cash in advance being paid
**CASHADVANCETRX** : Number of Transactions made with "Cash in Advanced"
**PURCHASES_TRX** : Numbe of purchase transactions made
**CREDIT_LIMIT** : Limit of Credit Card for user
**PAYMENTS** : Amount of Payment done by user
**MINIMUM_PAYMENTS** : Minimum amount of payments made by user
**PRCFULLPAYMENT** : Percent of full payment paid by user
**TENURE** : Tenure of credit card service for user

本案例需开发客户细分模型以制定营销策略。所提供的样本数据集概述了在过去6个月内约9000名活跃信用卡持卡人的使用行为。该文件以客户级别为基础，包含18个行为变量。

以下为信用卡数据集的数据字典：

**CUST_ID**：信用卡持卡人标识（分类变量）
**BALANCE**：账户中可用于购物的余额
**BALANCE_FREQUENCY**：余额更新的频率，评分介于0到1之间（1表示频繁更新，0表示不频繁更新）
**PURCHASES**：通过账户进行的购买金额
**ONEOFF_PURCHASES**：一次性最大购买金额
**INSTALLMENTS_PURCHASES**：分期购买金额
**CASH_ADVANCE**：用户预借的现金
**PURCHASES_FREQUENCY**：购买频率，评分介于0到1之间（1表示频繁购买，0表示不频繁购买）
**ONEOFFPURCHASESFREQUENCY**：一次性购买发生的频率（1表示频繁购买，0表示不频繁购买）
**PURCHASESINSTALLMENTSFREQUENCY**：分期购买发生的频率（1表示频繁完成，0表示不频繁完成）
**CASHADVANCEFREQUENCY**：预付现金的频率
**CASHADVANCETRX**：使用“预借现金”的交易次数
**PURCHASES_TRX**：购买交易次数
**CREDIT_LIMIT**：信用卡的信用额度
**PAYMENTS**：用户完成的支付金额
**MINIMUM_PAYMENTS**：用户做出的最低支付金额
**PRCFULLPAYMENT**：用户支付全额的百分比
**TENURE**：用户信用卡服务的期限

搜集汇总

背景与挑战

背景概述

该数据集是一个信用卡客户行为数据集，包含约9000名客户的18个行为变量，用于客户细分和营销策略制定。数据集提供了详细的客户行为指标，如账户余额、购买频率和信用额度等，适用于聚类分析。