Most purchased D2C e-commerce product categories worldwide 2023

According to a 2023 survey, clothing and accessories were the most purchased direct-to-consumer (D2C) product categories. Approximately 44 percent of respondents had already purchased these items directly from a brand's website, while 45 percent were considering doing so. Another top D2C product category was electronics, which two-fifths of buyers reported buying. Consumers showed the least interest in purchasing food and beverages directly from a brand's e-commerce site.

根据2023年的一项调查，服装及配饰成为最受消费者直接购买（D2C）青睐的产品类别。大约44%的受访者已直接从品牌官方网站购买此类商品，而45%的受访者正在考虑这样做。电子产品的直接购买也是热门的D2C产品类别，五分之二的购买者报告称已购买。消费者对直接从品牌电子商务网站购买食品和饮料的兴趣最低。