Total Mobile Ad IDs

Derived from **InfutorData's** unparalleled TrueSource™ Digital Device Graph, the Total Mobile Ad IDs solution links more than one billion privacy-compliant and permissibly obtained hashed email identities with 450 million digital devices and 3 billion MAID/hashed email pairs.

Request access to a free 100,000-record sample of this data set via Snowflake Marketplace.

This robust database of MAIDs/hashed emails (MD5, SHA1, and SHA256) pairs will drive your omnichannel marketing, improve onboarding, and enable you to resolve digital consumer identities to reach your maximum audience while keeping your consumers’ PII secure.

**InfutorData's** **Mobile Ad ID** and **hashed email database** undergoes intense cleansing, verification, and linking processes, empowering marketers to turn disparate data into resolved digital consumer identities to vastly improve digital marketing scale. This is why marketers turn to Verisk Marketing Solutions' online digital and mobile data to power their solutions:

- Data is rigorously cleansed and obtained from permission-based applications from multiple highly trusted sources, ensuring the highest quantity and quality of digital data

- Confidence score (1-5) that leverages a proprietary developed algorithm using factors such as frequency and recency of the MAID/hash pairs being observed together, in addition to syntax and other validations

- InfutorData's industry-leading TrueSource™ Digital Device Graph contains 350 million digital devices, and 2 billion validated Mobile Ad ID/hashed email pairs

**About the Provider:**<br/>InfutorData (formerly Verisk Marketing Solutions), offers award-winning identity data and insights to connect the dots that create a true picture of marketable adult U.S. consumers and households. The company responsibly sources compliant data – including unique propensity data such as in-market shopping signals, which enables marketers and publishers to enrich and expand existing consumer data to drive marketing personalization. As identity experts trusted for decades by many of the world’s leading brands, publishers, platforms, and data compilers, InfutorData honors consumer privacy through compliant sourcing, responsible data usage, and technology that helps create better consumer experiences and improved marketing outcomes.

搜集汇总

背景与挑战

背景概述

Total Mobile Ad IDs数据集提供超过10亿合规获取的哈希电子邮件与4.5亿数字设备及30亿MAID/哈希邮件配对的关联数据，经过严格清洗验证，助力全渠道营销和消费者身份识别。该数据源自InfutorData的TrueSource™数字设备图谱，包含3.5亿设备和20亿已验证的MAID/哈希邮件对，并附有基于专有算法的置信度评分。