Data Rated Audiences

**Overview**
Now brands can buy data based on independent, objective accuracy ratings and activate it directly, saving massive costs and improving marketing performance.
- Data-Rated Audiences are multi-sourced from participating members of our Data Collective. We make it easy for brands to build, buy and directly activate person-based audiences in authenticated media based on four accuracy levels

**Use cases**
- Choose the right accuracy level for your use case. Build entirely new audiences or expand your existing audiences to maximize scale.
- Activate to the largest platforms–no ID hops, no error, no data loss, no tax.
- Save money, increase performance, and optimize results, all with transparency and control. Operate your entire marketing program with precision, for more confident decision making and a powerful competitive advantage.

**Product details**
Truthset Data Rated Audiences consists of three key components:
1) *Rate* the accuracy of your audience vs. Tuthset's proprietary Data Ratings, or build a new audience using a broad range of demographic attributes.
2) *Augment* audience scale for any rating tier(s) by licensing incremental data sourced from providers in the Truthset data collective.
3) *Activate* your audiences directly to major media platforms, including The Trade Desk, walled gardens, and others, once your target audience has been identified, and calibrated for the right level of scale vs. accuracy.

To assess your data accuracy, the four different Data Ratings quality tiers are outlined below, along with an example use case for each:
- Premium (AAA): High-accuracy customer analytics, seed file creation, modeling, training AI
- High (AA): Targeted campaigns for CTV and other high-cost inventory
- Medium (A): Targeted digital campaigns, aligning with measurement
- Low (B): Broad-reach digital ad campaigns

Audience accuracy can be assessed against up to three attributes of your choice, selected from all available Core and Advanced Demographic attributes, which include, but are not limited to, the following:
- Gender
- Household Income
- Age
- Presence of Children
- Ethnicity
- Pet Owner
- Home Ownership & Renting
- Education
- Employment
- Relationship Status
- Car Owner
- Political Status
- US State

**Additional Insights**
The State of Data Accuracy: https://truthset.netlify.app/