eCommerce Benchmark KPIs: Consumer Electronics in the Philippines

In 2023, next to an add-to-cart rate of 7.4%, a cart abandonment rate of 78.6%, and a conversion rate of 1.6%, the eCommerce Benchmark KPIs for Consumer Electronics in the Philippines also consist of an AOV of US$60.6, a discount rate of 15.4%, and a return rate of 4.2%.

于2023年，菲律宾消费电子产品电商基准关键绩效指标（KPI）包括7.4%的加入购物车率、78.6%的购物车放弃率、1.6%的转化率，此外，平均订单价值（AOV）为60.6美元，折扣率为15.4%，退货率为4.2%。