All Media and Products Survey 2014 - South Africa

Name: All Media and Products Survey 2014 - South Africa
Creator: datafirst.uct.ac.za
Published: 2020-09-24 00:00:00
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datafirst.uct.ac.za2020-09-24 更新2025-01-15 收录

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Abstract --------------------------- The South African Audience Research Foundation (SAARF) conducts the All Media and Products Survey (AMPS) to collect data on media usage of South Africans, as well as their ownership or usage of certain products and services. Geographic coverage --------------------------- The survey covers major rural and urban areas in South Africa. This includes major metropolitan areas in Gauteng, Western Cape, Eastern Cape, KwaZulu-Natal, Free State and Northern Cape. Analysis unit --------------------------- Households and individuals Universe --------------------------- The universe which the AMPS sample is drawn comprises virtually all South African adults aged 15 years or older throughout urban and rural areas of major metropolitans in South Africa. Kind of data --------------------------- Sample survey data Sampling procedure --------------------------- The universe which the AMPS sample is drawn comprises adults aged 15 years or older in South Africa. A multistage, area stratified, quasi-probability design was employed on a full annual sample. Using population estimates, the sample is then grossed up to the total population so that findings can be looked at in terms of both percentage and thousands of people. The data were collected by personal, in-home interviews. In the case of each racial group, certain areas were excluded from consideration, as containing no persons or a negligible number of persons in a given group. Mode of data collection --------------------------- Face-to-face [f2f] Research instrument --------------------------- The questionnaires are provided with the dataset, as part of the layout files.

摘要 --------------------------- 南非受众研究基金会（SAARF）执行全部媒体与产品调查（AMPS），旨在收集南非人在媒体使用、特定产品及服务拥有或使用情况方面的数据。地理覆盖范围 --------------------------- 调查涵盖了南非的主要农村和城市地区，包括豪登省、西开普省、东开普省、夸祖鲁纳塔尔省、自由州和北开普省的主要都市地区。分析单位 --------------------------- 家庭和个人总体 --------------------------- AMPS样本的总体几乎涵盖了南非所有年龄在15岁或以上的城市和农村地区的成年人。数据类型 --------------------------- 样本调查数据抽样程序 --------------------------- AMPS样本的总体由南非年龄在15岁或以上的成年人组成。采用多阶段、区域分层、准概率设计在全年样本中实施。利用人口估计，样本被扩展至总人口，以便可以从百分比和千人规模的角度分析发现。数据通过面对面（面对面）访谈收集。在考虑每个种族群体时，某些区域因无人员或人员数量可忽略不计而被排除在外。数据收集方式 --------------------------- 面对面访谈（f2f）研究工具 --------------------------- 问卷作为数据集的一部分提供，属于布局文件的一部分。

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