烤肉味薯片用户消费能力分层数据

通过对历史下单用户收集数据分析，了解该地区客户对薯片商品的消费情况，对用户进行标签制定，定位用户消费级别，了解客户对薯片口味的消费偏好，从而了解该产品是否畅销，为本地区的所有批发、零售行业制定采购、销售策略，更好地为用户提供个性化的商品和服务。1、用户消费烤肉味薯片数量占总消费薯片数量的比例=用户消费烤肉味薯片数量/总消费薯片数量*100%；2、用户消费占总消费的比例按从大到小进行排名；3、消费分类运用ABCDEFG分类法，对占比大于0.30%以上的，给予“A类消费”分层；占比大于0.25%到小于等于0.30%区间的，则给予“B类消费”分层；占比大于0.20%到小于等于0.25%区间，则给予“C类消费”分层。占比大于0.15%到小于等于0.20%区间，则给予“D类消费”分层；占比大于0.10%到小于等于0.15%区间，则给予“E类消费”分层；占比大于0.05%到小于等于0.10%区间，则给予“F类消费”分层；占比小于等于0.05%以下，则给予“G类消费”分层。

By analyzing data collected from historical order users, this dataset is designed to understand potato chip consumption patterns of customers in the target region, develop user profiling tags to identify their consumption tiers, figure out customer preferences for potato chip flavors, evaluate the market sales performance of the product, formulate procurement and sales strategies for all wholesale and retail industries in the region, and better provide personalized products and services to users. 1. The proportion of users' barbecue-flavored potato chip consumption in total potato chip consumption = (Number of barbecue-flavored potato chips consumed by users / Total number of potato chips consumed by users) * 100%; 2. Rank the consumption proportions in descending order; 3. Apply the ABCDEFG classification method for consumption categorization: assign "Class A consumption" tier to proportions exceeding 0.30%; assign "Class B consumption" tier to proportions within >0.25% and ≤0.30%; assign "Class C consumption" tier to proportions within >0.20% and ≤0.25%; assign "Class D consumption" tier to proportions within >0.15% and ≤0.20%; assign "Class E consumption" tier to proportions within >0.10% and ≤0.15%; assign "Class F consumption" tier to proportions within >0.05% and ≤0.10%; assign "Class G consumption" tier to proportions ≤0.05%.

搜集汇总

数据集介绍

特点

该数据集提供了烤肉味薯片用户的消费能力分层数据，包含838条记录，用于分析用户消费行为和偏好，支持批发和零售行业的策略制定。