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Digital Marketing Statistics 2024 By Traffic, Growth, Leads

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scoop.market.us2024-06-04 更新2025-03-24 收录
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<h2>Key Digital Marketing Statistics</h2> <!-- /wp:heading --> <!-- wp:list {"type":"1"} --> <ul type="1"><!-- wp:list-item --> <li><a href="https://market.us/report/digital-marketing-market/">Digital Marketing Market</a> size is expected to be worth around USD <strong>1,310.3 Billion</strong> by 2033, from USD <strong>366.1 Billion</strong> in 2023.</li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>By the year 2023, digital advertising is anticipated to hit <strong>$602.25 billion.</strong></li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>Search Advertising comprises the biggest segment, with a market volume of<strong> $202.40 billion.</strong></li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>Expected to <strong>spend $232.7 billion on ads</strong>, the United States will be leading globally.</li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>The expected mean expenditure on <strong>social media advertising by every user</strong> in 2023, is <strong>$45.11.</strong></li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>The proportion of smartphone-related advertising expenses is predicted to be<strong> 69% by 2026.</strong></li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>The projected estimate for programmatic advertising contribution to digital advertising revenue is around <strong>87% by the year 2026.</strong></li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>A projection of <strong>17 compound annual growth</strong> is expected for digital marketing.  There will be a<strong> 6%</strong> decrease between 2021-2026.</li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>By 2023, social media advertising will exceed <strong>$230 billion.</strong></li> <!-- /wp:list-item --> <!-- wp:list-item --> <li><strong>Facebook </strong>and<strong> Google Ads </strong>have the<strong> highest ROI rate </strong>in paid advertising.</li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>Digital advertising spending in 2021 was <strong>$436 billion US dollars</strong>. <strong>Traditional </strong>advertising was at<strong> $196 billion.</strong></li> <!-- /wp:list-item --></ul> <!-- /wp:list --> <!-- wp:paragraph --> <p><strong><em>(Source: Statista, WordStream)</em></strong></p> <!-- /wp:paragraph --> <!-- wp:image {"align":"center","sizeSlug":"large"} --> <figure class="wp-block-image aligncenter size-large"><img src="https://market.us/wp-content/uploads/2024/02/global-digital-marketing-market-1024x595.jpg" alt="Digital Marketing Market"></figure> <!-- /wp:image --> <!-- wp:heading -->

<h2>关键数字营销统计数据</h2> <!-- /wp:heading --> <!-- wp:list {"type":"1"} --> <ul type="1"> <!-- wp:list-item --> <li><a href="https://market.us/report/digital-marketing-market/">数字营销市场</a>预计到2033年将达到约1.31万亿美元的价值,从2023年的3661亿美元增长而来。</li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>到2023年,数字广告预计将达到6022.5亿美元。</li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>搜索引擎广告占据最大份额,市场份额达到2024亿美元。</li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>预计美国将在全球范围内领先,投入广告费用将达到2327亿美元。</li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>预计到2023年,每位用户在社交媒体广告上的平均支出将达到45.11美元。</li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>预计到2026年,与智能手机相关的广告支出比例将达到69%。</li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>预计到2026年,程序化广告对数字广告收入的贡献将达到约87%。</li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>预计数字营销将实现17%的复合年增长率,其中2021年至2026年间的年增长率将下降6%。</li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>预计到2023年,社交媒体广告将超过2300亿美元。</li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>在付费广告中,<strong>Facebook</strong>和<em><strong>Google Ads</strong></em>拥有最高的投资回报率。</li> <!-- /wp:list-item --> <!-- wp:list-item --> <li>2021年,数字广告支出为4360亿美元,而传统广告支出为1960亿美元。</li> <!-- /wp:list-item --> </ul> <!-- /wp:list --> <!-- wp:paragraph --> <p><strong><em>(来源:Statista,WordStream)</em></strong></p> <!-- /wp:paragraph --> <!-- wp:image {"align":"center","sizeSlug":"large"} --> <figure class="wp-block-image aligncenter size-large"><img src="https://market.us/wp-content/uploads/2024/02/global-digital-marketing-market-1024x595.jpg" alt="Digital Marketing Market"></figure> <!-- /wp:image --> <!-- wp:heading --> ##
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