Ibotta Consumer Purchase Data for Health and Nutrition

Ibotta has the largest collection of deterministic purchase data in the US. Our fully-licensable, 1st party data powers attribution use-cases for leading brands, media agencies, and platforms. Available categories and brands in the Health & Nutrition space. Strategize using data driven attribution with Ibotta.

Fields Included:
- Hashed MAID or E-mail (SHA 256)
- Retailer Channel (Big Box, Grocery, Convenience, Pharmacy, etc.)
purchase time
- UPC, product/brand name, category (primary & secondary)
quantity, price basket total, receipt id
- zip, age, gender

Use Case #1 - Raw data input into DSP measurement solutions:
Leverage Ibotta’s verified purchase data to understand which programmatic tactics are driving the highest measurable offline sales. Perform in-flight optimizations using highly accurate, deterministic purchase data to drive sales results.

Use Case #2 - Purchase Cycle Analyses:
Understand purchase cycles for specific products and brands to become more strategic in developing/deploying advertising messages and identify the right time to deliver ads. Ibotta data allows you to understand average purchase cycles by retail channel down to specific product UPCs.

Use Case #3 Seed modeling:
Leverage Ibotta to acquire as much truth-set seed data as possible and
work with preferred look-a-like partner to gain control of modeling as well as determine if in-house modeled segments out-perform those of 3P data aggregators.

搜集汇总

背景与挑战

背景概述

该数据集由Ibotta提供，专注于健康与营养领域的消费者购买信息，包含哈希标识符、零售商渠道、产品详情和人口统计等关键字段。它支持多种应用场景，如归因分析、购买周期研究和种子建模，旨在帮助品牌和平台基于确定性购买数据进行战略决策。