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The advent of digital communication platforms and social media has reshaped the dynamics of political engagement, enabling citizens to generate and share content that reflects their political perspectives. Nonetheless, a substantial portion of research has been concentrated within the United States and Western contexts, where governing parties typically undergo changes within a span of at most two election cycles. By combining literature on user-generated content and political identity theory, this study categorizes voter-generated content based on its target audience: namely, people-oriented content and elite-oriented content. The study hypothesized that being a supporter of the government or opposition affects the relative generation of these types of content and argued that the length of time a party has been in power moderates content generation. Samples were collected from three countries: the United States, Hungary, and Turkey. While the study failed to find a significant relationship in the generation of people-oriented content, significant results were found for the generation of elite-oriented content. Pro-government voters, conservatives, married individuals, women, and likely voters generate more elite-oriented content. In terms of the duration of time a party has been in power, the study found a V-shaped result, with elite-oriented content generation peaking when the governing party has been in power for a moderate duration. Based on the results, political implications and future research directions are also discussed.