eCommerce Benchmark KPIs: Global Sports Equipment

In 2023, next to an add-to-cart rate of 10.7%, a cart abandonment rate of 77.7%, and a conversion rate of 2.4%, the eCommerce Benchmark KPIs for the global Sports Equipment market also consist of an AOV of US$104.6, a discount rate of 10.9%, and a return rate of 4.6%.

于2023年，全球体育设备市场的电子商务基准关键绩效指标（KPIs）中，除10.7%的加入购物车率、77.7%的购物车放弃率和2.4%的转化率外，还包括平均订单价值（AOV）为104.6美元、折扣率为10.9%以及退货率为4.6%。