Quit Smoking. . . You're Breathing for Two Quit Smoking. . . You're Breathing for Two

Contributor(s): American Lung Association The History of Medicine Division. Prints and Photographs Collection Publication: American Lung Association, 1977 Language(s): English Format: Still image Subject(s): Smoking Cessation Smoking Public Health Genre(s): Archival Materials Posters Slides (photographs) Abstract: The American Lung Association also capitalized on the celebrity of Joan Lunden, host of Good Morning America and National Chairman of ALA's Smoking and Pregnancy Education Campaign, in order to appeal to pregnant women. In 1986, the ALA developed a smoking cessation program targeted at pregnant women, which included a booklet that Lunden displays in this poster. The free ALA publication, "Freedom from Smoking for You and Your Baby," provided a 10-day self-help program prepared by two health care experts. Borrowing the strategy of sloganeering from commercial advertising, this poster also features the catchphrase "Quit smoking. . . you're breathing for two.". NOTE: Original is slightly blurry. Copyright: This item may be under copyright protection; contact the copyright owner for permission before re-use. Extent: 1 pages NLM Unique ID: 101584655X70 (See in Profiles in Science) Profiles in Science ID: VCBBFQ Permanent Link: http://resource.nlm.nih.gov/101584655X70 Archival Collection: Visual Culture and Health Posters (Profiles in Science)