Pengaruh Influencer Terhadap Keputusan Konsumsi Generasi Z yang Mempengaruhi Kesehatan

This dataset contains questionnaire responses used in the research entitled “Pengaruh Influencer terhadap Keputusan Konsumsi Generasi Z yang Mempengaruhi Kesehatan.” The data were collected using an online survey targeting Generation Z respondents in Indonesia. The questionnaire measures Digital Trust, Parasocial Interaction, Platform Algorithm, Digital Health Literacy, Source Credibility, and Consumer Decision using a five-point Likert scale. The dataset is intended for academic research, statistical analysis, and educational purposes.