MBI Sociodemographic Data for Germany

MBI's sociodemographic data is available for many countries worldwide. All data comes from a single source, ensuring consistency and comparability across markets. Depending on the country, different variables are available. For Germany, the latest population, gender, age structure (15-year age bands), unemployment and household figures as well as consumer style data are included. We also provide additional variables for Germany such as households by income quintile, education, household type, and marital status.

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Examples for the specific variables currently available for Germany can be found in the Data Dictionary below. If a variable you need is not listed, feel free to reach out — we may be able to find a solution together.

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The data offered on this site are sociodemographic data at the postal code level. This fine-grained level of detail makes the data suitable for a wide range of applications — for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

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MBI’s sociodemographic data supports informed decision-making wherever a clear understanding of the market is needed. It is especially valuable for use cases such as:

- Quantify regional sales opportunities / market potentials
- Focus on marketing activities locally
- Controlling: Formulate realistic and quantified objectives
- Identify unused market potential
- Restructure and optimize market and sales areas
- Site planning: Develop expansion strategies
- Evaluate areas for strengths and weaknesses
- Map marketing campaigns

原始信息汇总

MBI Sociodemographic Data for Germany

概述

MBI的德国社会人口统计数据提供最新的人口、性别、年龄结构（15岁年龄组）、失业率、家庭数据以及消费风格数据。还包括德国特有的变量，如按收入五分位数划分的家庭、教育、家庭类型和婚姻状况。

业务需求

市场分析

利用MBI的社会人口统计数据揭示未开发的市场潜力，并根据人口特征精确量化区域销售机会。

需求预测

利用人口趋势设定现实的、数据驱动的销售和绩效目标，以适应区域需求特征。

位置规划

通过评估目标区域的社会人口构成，制定有效的扩张策略，确保新地点与理想客户档案匹配。

数据字典

表名

MBI_SOCIO_2024_DE_POSTCODES5

列名

• CTRYCODE (Varchar)
• POSTCODE (Varchar)
• NAME (Varchar)
• P_T (Number)
• P_PRM (Number)
• HH_T (Number)
• HH_SIZE (Number)
• MALE (Number)
• FEMALE (Number)
• AGE_T0014 (Number)
• AGE_M0014 (Number)
• AGE_F0014 (Number)
• AGE_T1529 (Number)
• AGE_M1529 (Number)
• AGE_F1529 (Number)
• AGE_T3044 (Number)
• AGE_M3044 (Number)
• AGE_F3044 (Number)
• AGE_T4559 (Number)
• AGE_M4559 (Number)
• AGE_F4559 (Number)
• AGE_T60PL (Number)
• AGE_M60PL (Number)
• AGE_F60PL (Number)

使用示例

查询德国邮政区域样本数据

sql SELECT * FROM PUBLIC."MBI_SOCIO_2024_DE_POSTCODES5";

类别

• 需求预测
• 人口统计
• 位置规划
• 市场分析

联系方式

• 销售: [e-mail]
• 支持: [e-mail]

刷新频率

每年

时间覆盖范围

2024年1月1日至2024年12月31日

地理覆盖范围

德国（按邮政编码）

云区域可用性

AWS

• 亚太地区（雅加达）
• 亚太地区（孟买）
• 亚太地区（大阪）
• 亚太地区（首尔）
• 44个更多区域

法律条款

自定义

关于Michael Bauer International GmbH

Michael Bauer International是地理营销小规模数据专家，十多年来已发展成为全球最大的数据提供商之一。MBI结合激情和科学知识，提供全球一致和可比的地理、市场和风险数据。