Quarterly global online shopper conversion rate 2024, by country and region

During the first quarter of 2024, 2.7 percent of visits to e-commerce websites in the UK converted to purchases. In Germany, online shopper conversion rates stood at 2.2 percent. Mobile takes over e-shoppingOnline shopping has long since established itself as an everyday activity of online life – this holds for both desktop and mobile. As of the last quarter of 2023, more than three-quarters of retail site visits worldwide came from smartphones and generated about two-thirds of online shopping orders. Based on mobile retail performance growth, it is only a matter of time before mobile overtakes desktop in revenue generation.

在2024年的第一季度，英国电子商务网站的访问中有2.7%转化为了购买行为。在德国，在线购物者的转化率达到了2.2%。移动设备逐渐主导了电子商务领域——这一趋势适用于桌面和移动端。截至2023年最后一个季度，全球零售网站访问量中超过四分之三来自智能手机，并产生了大约三分之二的在线购物订单。根据移动零售性能的增长趋势，移动设备在收入生成方面超越桌面设备只是时间问题。