eCommerce Benchmark KPIs: Flowers & Gifts in South Africa

In 2023, next to an add-to-cart rate of 15.1%, a cart abandonment rate of 82.3%, and a conversion rate of 2.7%, the eCommerce Benchmark KPIs for Flowers & Gifts in South Africa also consist of an AOV of US$51.4, a discount rate of 8.7%, and a return rate of 4.3%.

在2023年，南非花卉与礼品电商领域的基准关键绩效指标（KPIs）显示，除15.1%的加入购物车率、82.3%的购物车放弃率以及2.7%的转化率之外，还包括平均订单价值（AOV）为51.4美元、折扣率为8.7%，以及退货率为4.3%。