Major reasons to shop at physical stores in Japan 2023

The possibility of looking at the actual product was the leading reason why consumers in Japan preferred physical stores over e-commerce websites. As revealed in a survey conducted in February 2023, over 59 percent of respondents stated that they purchased at brick-and-mortar stores because they can look at and try out a product before purchase. Owning the product in real time right after checking out was another reason for favoring physical retail.Even though e-commerce services have been growing in popularity in Japan within the last decade, offline retail channels remain the preferred methods for food products and daily necessities in particular.

审视实体产品的可能性成为日本消费者偏好实体店而非电子商务网站的首要原因。据2023年2月进行的一项调查揭示，超过59%的受访者表示，他们选择在实体店购物，是因为能够在购买前亲自查看和试用产品。在结账后即时拥有产品亦是青睐实体零售的另一个因素。尽管在过去十年中，电子商务服务在日本日益流行，但食品产品和日常必需品等特定品类，线下零售渠道仍然占据首选地位。