IMPERATIVE FORMS IN INTERNET ADVERTISEMENTS (ON THE EXAMPLE OF UZBEK AND ENGLISH)

This article analyzes the linguistic features of imperative and exclamatory forms used in internet advertisements based on examples from the Uzbek and English languages. The study examines the role of imperative constructions and exclamatory sentences that influence consumers and encourage them to take action. The research highlights the importance of such forms in attracting attention, motivating users, and increasing interest in advertised products or services.