Intuitive Donating: Testing One-Line Solicitations for $1 Donations in a Large Online Experiment
收藏NBER2018-02-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w24327
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资源简介：
We partnered with a large online auction website to test differing messages effects on the decision to donate to charity at checkout. Our setting, where impulsive decisions are likely to be driving donations, allows us to evaluate intuitive responses to messages prompting a donation. We find that
提供机构：
美国国家经济研究局
创建时间：
2018-02-01
