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Intuitive Donating: Testing One-Line Solicitations for $1 Donations in a Large Online Experiment

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NBER2018-02-01 更新2025-01-04 收录
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We partnered with a large online auction website to test differing messages effects on the decision to donate to charity at checkout. Our setting, where impulsive decisions are likely to be driving donations, allows us to evaluate intuitive responses to messages prompting a donation. We find that

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2018-02-01
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