Although gamification is widely used in tourism marketing, research has highlighted negative behavioural changes when consumers are exposed to gamified features. This study proposes a new theoretical
Kota Batu is a tourist destination known for its natural scenery, recreational facilities, and convenient city access for visitors. Its appeal is capable of surpassing the tourist target in 2023, prom
Social Media has evolved the way marketing works, and has opened doors for countless opportunities and experiences. This article briefly explains these views
ABSTRACT This teaching case describes how Mary Teles, a digital entrepreneur and creator of Vida Mochileira travel blog, faced the crisis caused by COVID-19 in 2020 and how the preventive measures of