Leading areas combining AI and marketing automation worldwide 2022

According to a survey conducted among marketers worldwide in February 2022, 32 percent of respondents said they were utilizing artificial intelligence (AI) along with marketing automation for paid advertising, as well as for the personalization of email messages and offers. AI was combined with marketing automation by 22 percent of respondents when it came to product and content recommendations, as well as the personalization of email subject lines.

根据2022年2月在全球范围内对营销人员进行的一项调查，32%的受访者表示，他们正在使用人工智能（AI）和营销自动化工具进行付费广告投放，以及个性化电子邮件信息和优惠活动。22%的受访者在产品内容推荐以及电子邮件主题行的个性化方面，将人工智能与营销自动化相结合。