Main criteria for purchasing laundry detergent in Europe 2017

This statistic presents the leading criteria for purchasing laundry detergent among consumers in Europe as of 2017. The total price of the box is the top laundry detergent purchasing criteria in Europe, with 78 percent of consumers agreeing. Special offers and promotions and the fragrance follow in joint second place, chosen by 71 percent of those surveyed.

本统计数据展示了2017年欧洲消费者购买洗衣剂的主要标准。总箱价成为欧洲洗衣剂购买的首要标准，78%的消费者表示认同。紧随其后的是特别优惠和促销活动以及香气，这两者并列第二，分别被71%的受访者选中。