Dataset for Understanding Insurance Consumers' Continuance Intention toward Generative AI Services: The Roles of Multidimensional Trust and Perceived Control

This dataset contains anonymized survey data used in the study “Understanding Insurance Consumers’ Continuance Intention toward Generative AI Services: The Roles of Multidimensional Trust and Perceived Control.” The dataset includes responses from participants with experience or exposure to generative AI services in the insurance purchase context. All personally identifiable information has been removed.