We experimentally investigated how (i) identifiable versus statistical beneficiaries and (ii) flagship versus non-flagship species affected donations to a conservation charity. All data were collecte
1. Conservationists increasingly aim to understand human behaviour to inform intervention design. However, obtaining information from people about their behaviour can be challenging, particularly if t
Theory of Change (ToC) and Social Return of Investment (SROI) are planning tools that help projects craft strategic approaches in order to create the most impact. In 2018, the Management & Ecology of
