Epsilon – Self-reported Data

**Overview**
North America’s largest consumer survey platform, providing unique data directly from opt-in consumers.

Access unique, rich, self-reported consumer data found nowhere else with Epsilon’s 100% permission-based opt-in data. After more than 35 years of carefully gathering consumer insights, this dataset encompasses 40+ consumer data categories including Health & Lifestyle, Demographics, Travel, and more.

**Use cases**
- Customized quantitative research for insights into brand tracking, program impact, concept & messaging testing, and consumer target optimization.
- Create and reach the right audience at scale with proprietary, custom models specific to your brand’s goals.
- Access customized research and analytics to segment customers or prospects for personalized activation.

**Sample Segments**
- People who own a Smart Watch
- People who are Amazon Prime members
- People who are interested in/play football
- People who like country music
- People with a military veteran in their household

**Data sources**
North America’s largest opt-in consumer survey platform is comprised of tens of millions of household survey responses – 2M new responses annually.

**Committed to Privacy**
Epsilon maintains a commitment to source our data with the highest ethical standards and lead the industry in adoption of consumer privacy best practices.
https://legal.epsilon.com/global-privacy-policies/