Epsilon – Self-reported Data

**Overview** North America’s largest consumer survey platform, providing unique data directly from opt-in consumers. Access unique, rich, self-reported consumer data found nowhere else with Epsilon’s 100% permission-based opt-in data. After more than 35 years of carefully gathering consumer insights, this dataset encompasses 40+ consumer data categories including Health & Lifestyle, Demographics, Travel, and more. **Use cases** - Customized quantitative research for insights into brand tracking, program impact, concept & messaging testing, and consumer target optimization. - Create and reach the right audience at scale with proprietary, custom models specific to your brand’s goals. - Access customized research and analytics to segment customers or prospects for personalized activation. **Sample Segments** - People who own a Smart Watch - People who are Amazon Prime members - People who are interested in/play football - People who like country music - People with a military veteran in their household **Data sources** North America’s largest opt-in consumer survey platform is comprised of tens of millions of household survey responses – 2M new responses annually. **Committed to Privacy** Epsilon maintains a commitment to source our data with the highest ethical standards and lead the industry in adoption of consumer privacy best practices. https://legal.epsilon.com/global-privacy-policies/