Developing Sustainable Community Relations: A Value Map of The Fan Business Ecology in A Triple Layer Business Model Canvas for One of The Mobile Gaming Community in Indonesia

Sustainable community relations are essential to the long-term success of the fan-driven business ecosystem, especially within the dynamic landscape of the mobile gaming community. This study examines the Genshin Impact Indonesian community through the of the Triple Layer Busi-ness Model Canvas, integrating value mapping and providing actionable rec-ommendations for maintaining and improving community relations. By syn-thesizing concepts from business ecology, fan economy and sustainability – including operational efficiency, environmental impacts and socio-economic analysis – the study addressed a gap in academic literature in relation to the intersection of business models and fan ecosystems. Using a qualitative ap-proach with NVivo deductive thematic analysis, the study explores how the activities of creative fans and secondary creations contribute to community resilience and growth. The conclusions provide a comprehensive value map that identifies key drivers of environmental, social and economic sustainabil-ity and provides practical guidance to entrepreneurs and community leaders aimed at fostering lasting, inclusive and mutually beneficial relationships within the mobile game community. This interview transcripts data accompany the research