Adstra Conexa for Snowflake

Adstra’s Conexa app delivers fast, on-demand identity resolution and scalable identifier and attribute append directly within Snowflake. Powered by Adstra’s omnichannel identity network of 260MM+ U.S. consumers, Conexa matches and unifies customer records across offline and digital identifiers. Brands can enrich profiles with additional identifiers and consumer attributes – all without data leaving their Snowflake account.

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The Adstra Identity Health Assessment is provided at no cost and delivers a secure, aggregate analysis of your customer data — including audience composition, identity coverage, and digital activation potential.

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Input Detail:

Conexa accepts the following input identifiers for matching.

- Names
- Postal Addresses 
- Emails (hashed or clear text) 
- Phones 
- MAIDs 
- IP Addresses 

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Append Detail:

Conexa is able to append the following identifiers and attributes.

- Names 
- Postal Addresses 
- Emails (hashed only – up to 10) 
- Phones (hashed only – up to 2) 
- MAIDs (up to 10) 
- CTVIDs (up to 10) 
- IP Addresses 
- Over 400 consumer attributes available

搜集汇总

背景与挑战

背景概述

该数据集为Snowflake平台提供客户身份解析服务，通过2.6亿+美国消费者网络实现跨渠道身份匹配，支持姓名、地址等标识符输入，并能追加400多种消费者属性。包含免费的客户数据健康评估功能，所有操作均在用户Snowflake账户内完成。