Estimated annual ad spend growth in Hong Kong 2023, by channel

According to a survey conducted among companies in Hong Kong in 2022, all digital channels were projected to post ad spend growth in 2023, especially CTV which led with a growth rate of 14.4 percent. In contrast, traditional channels were estimated to decline in the advertising budget.

根据2022年在香港进行的一项企业调查，预计所有数字渠道在2023年都将实现广告支出增长，其中，以14.4%的增长率领先的CTV（联网电视）尤为显著。相较之下，传统渠道的广告预算预计将出现下滑。