Title sponsorship fee of the IPL 2008-2023, by sponsor

Tata Group, the multinational conglomerate, replaced Chinese phone maker Vivo as the title sponsor for the Indian Premier League for 2022 and 2023. The value of title sponsorships for the cricket league has risen from 400 million Indian rupees in 2008 to about three billion rupees in 2022. Sponsors over the years   The T20 league has emerged as one of the most profitable arms of cricket in the world, despite enduring many controversies and scandals. Title sponsorship holds strategic importance to companies that want the gig, as well as the Board of Control for Cricket in India (BCCI). Pepsi and Vivo had the longest contracts with BCCI so far. After Pepsi ended its contract due to spot-fixing allegations between 2013 and 2015 within the league, Vivo stepped in as the league’s primary sponsor. Growing with the Tatas   The Chinese phone manufacturer planned to see its agreement through until a military face-off between India and China in 2020 led to a large-scale ban of Chinese products in the south Asian peninsula. With Vivo keen to transfer title rights to another bidder in 2022 after sustaining heavy public backlash, the Tata Group agreed to pay about 6.7 billion rupees for two years. As one of the largest and most reliable businesses worldwide, the conglomerate looked to promote the sport across political borders. According to reports, the BCCI intended to keep 50 percent of the money, distributing the rest among the ten franchises.

印度跨国企业集团塔塔集团取代了中国手机制造商Vivo，成为2022年至2023年印度超级联赛的主赞助商。对于板球联赛而言，主赞助商的价值已从2008年的4亿印度卢比增长至2022年的约30亿卢比。随着时间的推移，T20联赛已成为全球最盈利的板球赛事之一，尽管其间经历了众多争议和丑闻。对于渴望获得赞助机会的公司以及印度板球理事会（BCCI）而言，主赞助商的地位具有战略性的重要意义。百事和Vivo迄今为止与BCCI签订了最长的合同。由于2013年至2015年间联赛内部涉嫌赌球，百事结束了合同，随后Vivo接替成为联赛的主要赞助商。随着印度和中国在2020年发生的军事对峙导致南亚半岛大规模禁止中国产品，中国手机制造商Vivo计划履行其协议。然而，在2022年，由于承受了严重的公众反对，Vivo渴望将主赞助权转让给其他竞标者，塔塔集团同意支付约67亿卢比以赞助两年。作为全球最大且最可靠的企业之一，该企业集团致力于跨越政治边界推广这项运动。据报告，BCCI计划保留50%的资金，并将剩余资金分配给十个俱乐部。