X/Twitter: number of monetizable daily active users worldwide 2017-2022

X/Twitter has experienced a turbulent year since Elon Musk came close to purchasing the company, which has in turn raised concerns about the number of bots on the platform. Nevertheless, user numbers have continued to rise. In the last reported quarter, the number of global monetizable daily active users (mDAU) on X/Twitter amounted to 237.8 million users, up from 229 million mDAU in the previous quarter. Overall, this is an increase in mDAU of over 15 percent when compared to the same quarter of the previous year. In addition, monetizable daily active users in the United States also increased, and throughout June and July 2022, X Premium rolled out an increase in the cost of its membership for new subscribers.Who is using X/Twitter?As of the beginning of 2022, men made up 56.4 percent of all X/Twitter users worldwide. Users between the ages of 25 and 34, who accounted for 38.5 percent of X/Twitter's global audience, made up the largest audience share. Moreover, one-fifth of users worldwide were between the ages of 35 and 49, indicating that the platform is not so popular amonst younger audiences. In 2021, Generation Z X/Twitter users in the United States spent more time on other major social networks, such as TikTok, YouTube, and Instagram than they did on Twitter.X/Twitter and advertisingIn 2021, X/Twitter’s annual revenue increased steeply, generating more than five billion U.S. dollars in total, with the vast majority of revenue coming from advertising. Overall, almost a quarter of global marketers said they planned to increase their spending on X/Twitter in 2022, whilst the majority said they did not plan to change their expenditure on the platform. In recent years, X/Twitter almost tripled its advertising expenditure, boosting ad spending from 56 million U.S. dollars in 2020 to over 167 million U.S. dollars in 2021.

自埃隆·马斯克几乎收购该公司以来，X/Twitter经历了动荡的一年，这反过来又引发了人们对于该平台上机器人数量的担忧。然而，用户数量持续攀升。在最近报告的季度中，X/Twitter的全球可货币化的日活跃用户数（mDAU）达到了2.378亿，较上一季度的2.29亿mDAU有所增长。总体而言，与去年同期相比，mDAU的增长率超过了15%。此外，美国的可货币化的日活跃用户数也有所增加。在2022年6月和7月期间，X Premium对其新订阅者的会员费用进行了上调。X/Twitter的用户构成如何？截至2022年初，全球X/Twitter用户中男性占据了56.4%。25至34岁的用户群体，占X/Twitter全球观众的38.5%，构成了最大的受众群体。此外，全球五分之一的用户年龄在35至49岁之间，这表明该平台在年轻用户中的普及度并不高。在2021年，美国Z世代X/Twitter用户在其他主要社交网络（如TikTok、YouTube和Instagram）上花费的时间比他们在Twitter上花费的时间要多。X/Twitter与广告业在2021年，X/Twitter的年收入大幅增长，总收入超过50亿美元，其中绝大多数收入来自广告。总体来看，近四分之一的全球营销人员表示他们计划在2022年增加在X/Twitter上的支出，而大多数人表示他们不打算改变在该平台的支出。近年来，X/Twitter的广告支出几乎增加了三倍，将2020年的广告支出从5600万美元增加到2021年的超过1.67亿美元。