Estimated ad spending change due to coronavirus worldwide in 2020, by category

A report from May 2020 estimated the change of ad spending on specific categories due to coronavirus worldwide, using data from companies across 96 markets as well as investment data and earning releases. Comparing the predictions made in 2019 pre-pandemic, the ad spending on i.e. telecoms and utilities went from an original 8.5 percent to 4.3 percent growth. Other categories are believed to experience an even stronger drop in growth, such as financial services for which the ad spend growth predictions declined from 11.8 percent to -18.2 percent.

一份2020年5月的报告基于全球96个市场的公司数据、投资数据以及盈利发布信息，对受新冠疫情影响的具体广告支出类别变化进行了估算。与疫情爆发前2019年的预测相比，如电信和公用事业类别的广告支出增长率从原本的8.5%降至4.3%，其他类别如金融服务预计将经历更大幅度的增长下降，广告支出增长预测从11.8%下降至-18.2%。