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Booster Cards: A Practical Tool for Unlocking Business Model Innovation

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DataCite Commons2020-07-29 更新2024-07-03 收录
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Business model innovation, whether it being BM design or reconfiguration, is a difficult task both to enact and to teach/apply. In this paper we describe the use of booster cards to enhance the process and how the booster cards help both students and practitioners better grasp the innovation process.

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2019-06-01
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