Consumer Survey (June 1963)

Omnibus survey from the area of market research.

Topics: Assessment of income development as well as price development;
perceived possibilities of consumers to prevent price increases;
attitude to the social market economy and advertising; shopping habits;
bread consumption; brand knowledge; radio commercials; television
commercials; reading newspapers and magazines; personal opinion
leadership in the area fashion and consumer goods; detailed
determination of photography articles used or usable; social ties;
vacation trips; going to the movies; savings motives; judgement on the
situation of Berlin; party preference.

Demography: age (classified); sex; marital status; religious
denomination; school education; occupation; professional position;
employment; household income; size of household; composition of
household; head of household; number of adults in household; city size.

Interviewer rating: social class and economic situation of respondent;
interest of respondent in survey topic; weekday of interview.