Physical Warmth and Perceptual Focus: A Replication of IJzerman and Semin (2009)

With the changing of modal research practices in psychology, the grounded cognition perspective (sometimes categorized under the more popular term of “social priming”) has become heavily criticized. Specifically, LeBel and Campbell (2013) reported a failed replication of a study involving what some would call “social priming.” We sought to replicate a study from our own lab (IJzerman & Semin, 2009), to investigate the reproducibility of the reported effect that physical warmth leads to a greater focus on perceptual relations. We also improved our methods to reduce potential experimenter's bias (cf. Doyen, Klein, Pichon, & Cleeremans, 2012). We successfully replicated the finding that a simple cue of physical warmth makes people more likely to adopt a relational focus.