eCommerce Benchmark KPIs: Furniture & Homeware in Vietnam

In 2023, next to an add-to-cart rate of 10.9%, a cart abandonment rate of 85.5%, and a conversion rate of 1.6%, the eCommerce Benchmark KPIs for Furniture & Homeware in Vietnam also consist of an AOV of US$182.3, a discount rate of 14.9%, and a return rate of 2.4%.

在2023年，越南家具与家居用品电商基准关键绩效指标（KPIs）中，除10.9%的加入购物车率、85.5%的购物车放弃率以及1.6%的转化率之外，还包括平均订单价值（AOV）为182.3美元、折扣率为14.9%以及退货率为2.4%。