Item types purchased using social media South Korea 2023, by gender

According to a survey conducted by Rakuten Insight in South Korea in 2023 on social commerce, around 56 percent of female respondents who purchased something using social media before answered they bought cosmetics and beauty products. With around 42 percent of respondents, men most commonly purchased clothing using social media.

据2023年Rakuten Insight在韩国开展的一项关于社交电商的调查显示，约56%的受访女性表示，在社交媒体上购买过商品，其中她们最常购买的是化妆品和美容产品。而在受访男性中，约42%的人表示，他们主要通过社交媒体购买服装。