Analysis of Business Sustainability: A study of consumer preferences for packaged drinking water as a basis for evaluating business feasibility

The data in this study is expected to provide a real picture of the preferences of AMDK consumers and become the basis for evaluating business feasibility in the field. These findings can also be used as a reference for business actors in designing marketing strategies that are more targeted, as well as providing new understanding related to the phenomenon of brand exclusivity in the AMDK industry