Material for Qualitative Content Analysis of Instagram and its Features for Health Promotion

This project explores the potential of Instagram as a platform for adolescent health promotion. Using qualitative methods, including interviews and focus groups with adolescents aged 14-17, it examines their preferences and needs regarding interactive features and program design. Grounded in co-design principles, the Social Media Uses and Gratifications (SMUG) theory, and cultural sensitivity frameworks, the study provides insights into creating engaging, effective, and accessible digital health interventions tailored to adolescents’ digital habits and social contexts.