Appendix 7.1 WeChat data (Nov. 2018 - Dec. 2019)

The dataset contains WeChat posts uploaded by 47 most influential WeChat official accounts from November 2018 to December 2019.<br><br>Column introduction:seq: serial number of WeChat postid: unique id number of WeChat postaccount: WeChat public accounttime: date of post publicationauthor: author of WeChat postofficial: official affiliation of WeChat postlicense: Whether the WeChat post was published by a CAC-licensed public accountforprofit: Whether the WeChat post was published by a profit-oriented public accountmedia: number of multimedia objects in WeChat postcensor: Whether the WeChat post was censoredtitle: title of WeChat posturl: permanent link of WeChat postfiltered_content: content of WeChat post (ads removed) segcon: tokenized content of WeChat postmonth: the month the WeChat post was publishedweek: the week (as represented by the date of Monday) the WeChat post was publishedkeywords: Top 8 keywords of WeChat postsegword: Number of tokens of WeChat posts