THE ROLE OF DIGITAL TECHNOLOGIES IN INCREASING ENTREPRENEURIAL EFFICIENCY

This thesis analyses the role of digital technologies in improving the efficiency of entrepreneurial activity. Drawing on statistical data, it examines Uzbekistan’s experience in digital infrastructure, e-commerce, digital financial services, and the digitalisation of public services. The findings show that in 2022 e-commerce sales grew 1.8-fold compared to the previous year, exceeding 10.8 trillion soums, and the market is expected to grow annually by 41–47 percent between 2023 and 2027. At the same time, the level of use of digital infrastructure remains uneven across regions and sectors.