Entrepreneurial Learning in Micro Business to Achieve Sustainable Business

The comprehensive analysis of entrepreneurial learning in micro-enterprises from 1996 to 2024 reveals the multifaceted nature of this vital process and its critical role in achieving sustainable business success. The thematic map and word cloud highlight the centrality of themes such as entrepreneurship, education, innovation, and sustainability, underscoring their interconnectedness in fostering effective learning and growth. The research findings demonstrate that micro-entrepreneurs primarily learn through experiential learning, networking, and leveraging external resources. Key factors such as entrepreneurial orientation, dynamic capabilities, social capital, digital literacy, and financial acumen emerge as essential drivers of effective learning and sustainable business achievement. By cultivating these factors and embracing a continuous learning mindset, micro-entrepreneurs can enhance their strategic thinking, adaptability, and innovation capabilities, ultimately building resilient and sustainable enterprises that contribute to economic growth and social well-being. This study provides valuable insights for micro-entrepreneurs, policymakers, and academics, emphasizing the importance of nurturing an entrepreneurial learning ecosystem that supports the unique needs and challenges of micro-enterprises in their pursuit of long-term success and sustainability.