Sports Team-Management Usage Analytics & Consumer Engagement Data for Mobile Apps (Free Sample)

GWS’s proprietary OneMeasure Consumer Panel (OMCP) offers continuous monitoring, collection, and reporting of mobile consumer behavior for hundreds of thousands of apps. The actively curated opt-in panel is composed of tens of thousands of adult mobile users and its composition demographically reflects the US population.

Data collection is done passively, and 24/7, without any user intervention resulting in the capture of objective measurements along with subjective attitudes. As our datasets are geo-spatial we also have the ability to not only slice the data by ‘what’ but also ‘where.’ These apps are classified into one of nine internally defined categories.

Sample Table: Raw event-level app engagement data (filtered on May 7th, 2022 - one of the busiest days in the past year for Fantasy Sports apps)

Sample Fields:
- Panelist ID
- Age
- Race
- Gender
- Mobile Operator
- App Name
- Visible Duration
- App Category
- App Name
- App Rank within Category
- Frequency of Use
- Session count
- Session duration
- Active Engagement (Mins)

搜集汇总

背景与挑战

背景概述

该数据集是体育团队管理移动应用使用分析与消费者参与数据的免费样本，基于GWS的OneMeasure消费者面板，通过被动、全天候的收集方式，提供了反映美国人口结构的成年移动用户行为数据，包括人口统计特征、应用使用时长、频率和会话指标。数据涵盖面板ID、年龄、种族、性别、移动运营商、应用名称、类别、排名以及使用时长和参与度等关键字段。