ASSESSMENT OF TOTAL QUALITY MANAGEMENT (TQM) IN J&K TOURISM

Total Quality Management (TQM) has been widely accepted as a means of<br>improving business competitiveness and customer satisfaction. The business<br>organizations across industry sectors aspiring to become customer-oriented,<br>emphasizes on quality of services will have to implement the TQM concepts. The<br>effective implementation of TQM hinges on the identification of key TQM practices; it is<br>interesting to know a set of TQM practices which will make improves company<br>performances.